BRANDING - BLANGKONDE
branding - blangkonde
BLANGKONDE
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ABOUT
BlangKONde is a community for both women and men with the vision and mission of perserving and cultivating Indonesian fashion, focusing on Konde and Blangkon.
As the time pass by, Indonesian culture is gradually fading due to technological advacements and modernization. With this community, we aim to remind that Indonesian traditional attire can be modernized without losing its cultural values.
Year
2024
Client
BLANGKONDE
Services
Branding
Project
Logo design, stationery design
Description
The philosophy behind this logo represents an empowered Indonesian woman who is independent, free, and proud of her cultural heritage. The lotus flower (Cunduk Mentul) at the top symbolizes her strength and grace, while the sketch of the traditional Javenese hat (Blangkon) underneath shows how she is supported and respected by the men in her community.
Wordmark logo with additional design elements on the letter ‘K’ gives the impression of a capital letter or an initial letter in the word ‘Konde’. The font used also has a Javanese script nuance and the main color used in the logo is gold, symbolizing grandeur.
